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DigiPoint
Branding the e-business enabler

DigiPoint has been assisting Belgian and international clients with their innovative processes, powerful communication and efficient administration since 1997. The Belgian ICT and communication services specialist has about 70 employees and counts among its clients Caterpillar, d’Ieteren Lease, Deloitte, Distrigas, Fabricom, Fluxys and Telenet.

 

Assessment

After 10 years, the time has come for Digipoint to better bring its values and ambitions. Values: drive, passion for the business and its clients, reliability, solidity and long term cooperation. Ambitions: grow into to a team of about 120 employees by 2010, continue organic growth and expand capacity through take-overs or a fusion of equals. 

 

Strategy and approach

Lemento develops a visual identity which expresses itself through the new logo and a new corporate identity. The baseline “Passion inside” emphasizes the DigiPoint key values. All is launched through a communication campaign, a recruitment event and a renewed website.




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
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