NL
 FR

Expectra Group
Corporate branding within a multibranding organisation

Expectra Group specializes in recruitment and selection, and in providing temporary employees (contracting and outsourcing). The company is a part of Vedior Holding, the world reference in human ressources with 15,000 advisers and 2,430 offices in 49 countries, one of the main HR service providers.

 

Assessment

Expectra group’s identity is an inheritance of France, where business unit brands are not common. In Belgium, Expectra Group is a house of brands and discretion and austerity are crucial to be able to serve as an endorser. A new style is required.

 

Strategy and approach

Lemento gives the logo a facelift: more stylised, more simple and with a professional typography. The use of colour is limited to one: deep blue. Lemento also creates the corporate identity and its applications. The same approach is used for Expectra Group Academy. This results in a powerful identity for the company behind the brands.  




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
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