Meucci Solutions offers worldwide a unique range of total solutions to mobile telecom operators such as SIM box detection and roaming implementation and monitoring solutions such as roaming and interconnect quality of service monitoring. Meucci is active in over sixty countries and has branches in Belgium and Singapore.
Create a corporate brand for an ambitious start-up. That was what founding fathers Guy Van der Meeren and Conrad Tuytte asked in 2003. Key words for the desired image: reliability, innovation and quality.
Strategy and approach
Lemento chooses “Connected?” as a central theme, and creates an identity around it. We build on the choice of name; Antonio Meucci is the real inventor of the telephone system. All this finds a symbolical expression in two connecting points. For the start-up, Lemento creates a complete corporate identity with logo and visual identity, stationery, templates and a small site. Later, we develop the Meucci website using the Lemento content management system.