The business-to-business sector takes up a place of its own among the many marketing disciplines, due to the typical characteristics of business-to-business marketing. These characteristics are very different from the characteristics of business-to-consumer marketing in all aspects of the marketing mix.
Some of the B2B sectors Lemento works in:
- steel industry
- IT & telecom
- chemical industry
Non-profit marketing is a rather extensive sector with numerous subsectors:
- public health
- development cooperation and NGO
- safety and sustainable development
- arts and culture
- sports and recreation
- government (administrations, cities and municipalities ...)
- political parties and pressure groups (lobby)
We also have clients who work with both the corporate and private world e.g. banks and professions such as lawyers and bailiffs.