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Portfolio analysis

 

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Business-to-business

The business-to-business sector takes up a place of its own among the many marketing disciplines, due to the typical characteristics of business-to-business marketing. These characteristics are very different from the characteristics of business-to-consumer marketing in all aspects of the marketing mix.

Some of the B2B sectors Lemento works in:

  • steel industry
  • construction
  • energy
  • utility
  • IT & telecom
  • logistics
  • chemical industry

Non-profit

Non-profit marketing is a rather extensive sector with numerous subsectors:

  • public health
  • development cooperation and NGO
  • environment
  • safety and sustainable development
  • education
  • arts and culture
  • sports and recreation
  • government (administrations, cities and municipalities ...)
  • political parties and pressure groups (lobby)

Other

We also have clients who work with both the corporate and private world e.g. banks and professions such as lawyers and bailiffs.

 
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