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Van Hoecke
Experience the movement!

Van Hoecke, established in 1967, is a company that specializes in functional furniture fittings. The company delivers everything needed for intensely used furniture parts to open, close, turn and slide smoothly. Hinges and drawer and folding systems in particular. Van Hoecke works in the Benelux and is exclusive distributor of the brand Blum.

 

Assessment

The corporate brochure is out of date and hasn’t reflected what Van Hoecke does in a long time. The company is looking for a partner to align message and lay-out in such a way that stakeholders receive a little piece of art they treat with respect and won’t throw out.

 

Strategy and approach

The Van Hoecke corporate brochure is “Experience the movement!”. The story of Van Hoecke is brought by several stakeholders: how we listen to them, how we make their lives more pleasant, how we work together. Furthermore, we communicate about those aspects that determine a company’s image. With regards to lay-out we use Form Follows Function combined with the best practices of information design.

 
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