Absoc: linking talent with business

Absoc, a student organisation at Lessius University College, has a unique mission: organising activities in order to establish a link between students and the business world. In 2012 Absoc celebrated its 25th anniversary. It has a rich past to look back on, proof of which is its impressive alumni network.

In order to maintain this mission in the future with renewed attention for professionalism, a rebranding was needed.

The logo was old-fashioned and there was no visual style. Lemento designed a new logo and the accompanying visual style, with a lot of room for atmospheric photography. The new slogan ‘Linking talent with business’ highlights this unique mission. The professional look is now visible across the organisation’s stationery, website, PowerPoint, ... In short, the new Absoc has repositioned itself ahead of other student organisations.



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