AZ Monica, a merged hospital with a new brand and identity

The merger of the hospitals Apra, Eeuwfeestkliniek and OLV Middelares, is now also reflected in the identity and the communication. AZ Monica (AZ= Academic Hospital), a name that was already in use behind the scenes, has now become the only name of this hospital that houses two campuses. Following the corporate identity audit and the development of the brand architecture, Lemento created a new logo and the corporate identity to go with it. The new site, using the Lemento content management system, is the first feat of the external launch. For more information go to



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