Comeos, the new Fedis: Lemento gives birth to a new brand

Comeos, the organization representing trade organizations in Belgium, is the new name of the former Fedis. Lemento was responsible for giving Comeos the strategic advice that resulted in a new positioning and a matching brand architecture. This organization represents not merely wholesale distribution, but the total sector of trade and services. We therefore developed a new brand positioning, summarized in the baseline for commerce and services. Next we created the new name, the logo and the accompanying corporate identity. The result is the happy birth of a new, strong brand. 



Published: 17/11/2010


Latest news

BASF Antwerp ready for ‘the war for talent’  [+]

Belfius Insurance advertises in Metro  [+]

A carefree route with Alphabet  [+]

Sharepoint for Belfius Insurance, Fost Plus and D’ieteren Auto  [+]

Thuis in de Stad-award goes to CityDepot and Badboot  [+]

© 2016 Lemento nv
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30
Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit
Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation
Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication
Brand guidelines
Microsoft Office solutions
Online brand platform