Comeos, the new Fedis: Lemento gives birth to a new brand
Comeos, the organization representing trade organizations in Belgium, is the new name of the former Fedis. Lemento was responsible for giving Comeos the strategic advice that resulted in a new positioning and a matching brand architecture. This organization represents not merely wholesale distribution, but the total sector of trade and services. We therefore developed a new brand positioning, summarized in the baseline for commerce and services. Next we created the new name, the logo and the accompanying corporate identity. The result is the happy birth of a new, strong brand.