Coming up: BrandCamp conference in Bucharest (Romania)
Lemento and Tony Spaeth / Identity developed the Corporate Brand Matrix, a tool to educate clients, consultants and designers, a tool for planning, sourcing and staffing rebranding programs. The secret link between corporate strategy and identity change will be revealed on the BrandCamp conference. This conference focuses on the Branding Process, and will take place the 22nd and 23rd of November 2006 in Bucharest (Romania). We will present the matrix during the first day, and we will work with the matrix on the second day. More info on www.brandcamp.ro.