Corporate rebranding for Xenics
Xenics is an IMEC spin-off that specializes in infrared camera's and detectors. The company's new strategic plan aims to combine a broader product line with a new market approach. Just the right time to revitalise the brand of almost 10 years! Xenics selected Lemento to be its corporate brand builder. After an analysis and a workshop on brand positioning, Lemento developed a new brand identity. The identity is present in all online and offline communication: brochures, adverts, corporate website,... For more information go to www.xenics.com .