Lemento and Spaeth are launching

Together with Tony Spaeth/Identity, Lemento developed the Corporate Brand Matrix, the first model to make a quantifiable link between strategy and identity. The Corporate Brand Matrix is an instrument to detect the reasons to change your corporate identity. It is an instrument to analyse, plan and assess corporate rebranding operations. You can learn all about this model on We also organise workshops for our clients where we put the model into corporate practice.



Latest news

BASF Antwerp ready for ‘the war for talent’  [+]

Belfius Insurance advertises in Metro  [+]

A carefree route with Alphabet  [+]

Sharepoint for Belfius Insurance, Fost Plus and D’ieteren Auto  [+]

Thuis in de Stad-award goes to CityDepot and Badboot  [+]


© 2018 Lemento
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30

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