Lemento creates new brand for the WWI City of Ypres (Belgium).

The rebranding of the City of Ypres is a fact. Lemento created an authentic brand that reflects the city's versatility, and at the same time respects its past and welcomes its future. The concept was created around the ancient Roman numeral I, that both refers to WWI and the first letter of the Dutch name of the City of Ypres, namely Ieper. As brand promise, Lemento proposed "Iedereen Ieper" (Everybody Ypres). This perfectly explains the vision that literally everybody (young and old, citizen and company,...) is welcome in Ypres and that the City has something to offer for all. De new identity was launched officially on 12 June and will be used by all the local public services starting 15 June. For more information go to



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