Lemento develops new corporate identity for Federal Public Planning Service Sustainable Development (PPS SD)
The Federal Public Planning Service Sustainable Development asked Lemento to develop a new brand strategy and implement it in all its communication. The result is a new logo, constructed from three elements referring to the three pillars of sustainability: economic, social and ecological. We also developed a new baseline "Motivatie. Integratie. Innovatie" (Motivation. Integration. Innovation) referring to the values of the Service. All this was implemented in a new corporate identity with numerous applications such as stationery, Microsoft Word and Microsoft PowerPoint templates, new brochures and a new website.