Lemento guest speaker at 12th Reputation Conference in Beijing (China)
This year's Reputation Institute conference is set in China. Tom Vanderbauwhede, Lemento's managing director, is invited to give his view on the theme "Building strong brands in China". The following question will be answered: can Chinese companies use the Corporate Brand Matrix in their rebranding projects? The conference takes place between Thursday 29th of May and Sunday 1st of June. For more information go to www.reputationinstitute.com.