MCS Bopro, merger of equals: brand identity and design consultancy by Lemento
MCS Bopro, the MCS and Bopro partnership, specializes in real estate, facility and project management. MCS Bopro launched its new joint identity at MIPIM in Cannes (11-14 March 2008). Lemento offered consulting on the name and positioning, and developed this new corporate brand. The strategic branding choices (name, logo, colour) are explicitly based on the former brands of both partners, the symbol points towards the future. For more information go to www.mcsbopro.be.
