Monument Chemical: Spinoff of Dow Chemical gets rebranding treatment from Lemento
Monument Chemical, specialized in custom processing and the production of specialty chemicals, used to be a division of Dow Chemical. After the acquisition of this division by Monument Chemical, Lemento advised the company on its name, brand architecture and positioning. After the strategic phase, we created a new logo, a new corporate identity and numerous applications. This new B2B brand is now ready to take over the world.