New brand identity for the Verhelst fund
The Verhelst Fund wants to support (former and current) Inbev employees and their immediate family (members) under certain conditions. Lemento created a new brand identity and a launching campaign to go with it. This to improve brand awareness and brand knowledge with all Inbev employees. The brand rollout in the Benelux and France, followed by Romenia, Bulgaria, Ukraine, Hungary and Croatia is scheduled over the next three months.