Novellas Healthcare: a new brand, a new promise, a new personality

Novellas Healthcare is the result of a merger between four companies: Dedesal, Dedevan, The Inc and TCC. All these companies stem from the same team of enthusiastic people that keeps expanding. To link the 4 companies back together and best position themselves for global expansion, they decided to unify under the name Novellas Healthcare.

Lemento is engaged and in a first phase provides advice on market positioning, brand architecture and transition strategy. Through workshops, interviews and surveys, employees are involved in the process and a new brand promise and brand personality are developed. Lemento then creates a new logo and a slogan Qualified people. Better results. After a successful internal launch, the next step is a complete outline and implementation of stationery, templates, gadgets and event material.


Published: 12/07/2011


Latest news

BASF Antwerp ready for ‘the war for talent’  [+]

Belfius Insurance advertises in Metro  [+]

A carefree route with Alphabet  [+]

Sharepoint for Belfius Insurance, Fost Plus and D’ieteren Auto  [+]

Thuis in de Stad-award goes to CityDepot and Badboot  [+]

© 2016 Lemento nv
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30
Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit
Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation
Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication
Brand guidelines
Microsoft Office solutions
Online brand platform