Novellas Healthcare: a new brand, a new promise, a new personality
Novellas Healthcare is the result of a merger between four companies: Dedesal, Dedevan, The Inc and TCC. All these companies stem from the same team of enthusiastic people that keeps expanding. To link the 4 companies back together and best position themselves for global expansion, they decided to unify under the name Novellas Healthcare.
Lemento is engaged and in a first phase provides advice on market positioning, brand architecture and transition strategy. Through workshops, interviews and surveys, employees are involved in the process and a new brand promise and brand personality are developed. Lemento then creates a new logo and a slogan Qualified people. Better results. After a successful internal launch, the next step is a complete outline and implementation of stationery, templates, gadgets and event material.