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Rebranding for Deceuninck, building a sustainable home

Deceuninck is an integrated group, active worldwide in innovative building solutions for windows & doors, outdoor living, roofline & cladding, and interior, based on their core technologies of PVC extrusion and patented Twinson material. Deceuninck used communication bureau Lemento to rebrand its global corporate identity. The branding exercise followed a repositioning of the organisation round the theme ‘building a sustainable home’. Lemento developed a new branding strategy, translating it into a corporate identity and implementing it throughout a wide range of applications.

 

Through a combination of in-depth interviews with all the stakeholders, desk research and an analysis of the competition and needs, Lemento established a new brand architecture and communication strategy. We standardised the verbal identity and alongside the slogan we restyled the visual identity. The new coordinating visuals emphasise three different themes: innovation, ecology, and design. The logo has been given a make-over, brochures were rewritten and given a new look & feel. The stationery, banners and POS material have all adopted the new style. Finally, Lemento developed an online strategy with a clear focus on turning visitors into leads. Discover how Deceuninck builds a sustainable home at www.deceuninck.com.

 

 

 

Published: 29/11/2011

 

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