NL
 FR

Agiv
Mapping a New Brand

The support centre GIS Flanders (SC GIS) is converted into the Agency for Geographical Information Flanders (Agiv). The conversion is  a part of the Flemish public administration reorganisation, Better Administrative Policy and calls for a new logo and a new corporate identity. 

 

Assessment 

Analysis shows that some of SC GIS external partners are not satisfied, despite the centre’s dynamics and technical expertise. Communication errors sometimes create too high expectations. Therefore, being customer-oriented and being reliable require special attention. Maintaining the role of pioneer is an absolute must, but with a bit more stability and external focus. 

 

Strategy and approach  

Changing the centre’s name is a step towards adulthood. An agency is just so much more than a support centre. This reflects in a modern and dynamic logo, and should of course also shine through in the corporate identity. Guidelines on how to implement this corporate identity both visually and verbally, will at the same time point Agiv’s internal and external communication in the right direction.




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker 
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