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Albe De Coker
From 1 to 1 million copies

Albe De Coker is the result of a merger between printing house Albe and De Coker Document facilities. It is now the largest and most modern printing house in the Benelux for digital printing, offset printing and print-on-demand. The merger has lead to maximal synergy; Albe was a specialist in large dimensions and large quantities, De Coker in small dimensions and small quantities.

 

Assessment

Bringing together divergent cultures and visions is the eternal challenge for mergers and takeovers. This is also true for Albe De Coker. Furthermore, it is of vital importance that clients quickly get acquainted with the new merger group, that they know what the group has to offer and that they stay on as a client. Brand awareness, brand knowledge, brand image!

 

Strategy and approach

Lemento creates the name Albe De Coker in a best of both worlds concept. The combined name represents the merger of equals strategy, with respect for the past and a clear vision for the future. For the market positioning, the chosen central theme is “from 1 to 1 million”. With regards to logo, visual identity and communication, Lemento opts for a sober and no-nonsense style. This is reflected in the correspondence set, publications, PowerPoint and website. The launching campaign is shaped with this clear message: one name, one company, endless possibilities.




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Agiv 
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