Branding the e-business enabler
DigiPoint has been assisting Belgian and international clients with their innovative processes, powerful communication and efficient administration since 1997. The Belgian ICT and communication services specialist has about 70 employees and counts among its clients Caterpillar, d’Ieteren Lease, Deloitte, Distrigas, Fabricom, Fluxys and Telenet.
After 10 years, the time has come for Digipoint to better bring its values and ambitions. Values: drive, passion for the business and its clients, reliability, solidity and long term cooperation. Ambitions: grow into to a team of about 120 employees by 2010, continue organic growth and expand capacity through take-overs or a fusion of equals.
Strategy and approach
Lemento develops a visual identity which expresses itself through the new logo and a new corporate identity. The baseline “Passion inside” emphasizes the DigiPoint key values. All is launched through a communication campaign, a recruitment event and a renewed website.