Expectra Group
Corporate branding within a multibranding organisation

Expectra Group specializes in recruitment and selection, and in providing temporary employees (contracting and outsourcing). The company is a part of Vedior Holding, the world reference in human ressources with 15,000 advisers and 2,430 offices in 49 countries, one of the main HR service providers.



Expectra group’s identity is an inheritance of France, where business unit brands are not common. In Belgium, Expectra Group is a house of brands and discretion and austerity are crucial to be able to serve as an endorser. A new style is required.


Strategy and approach

Lemento gives the logo a facelift: more stylised, more simple and with a professional typography. The use of colour is limited to one: deep blue. Lemento also creates the corporate identity and its applications. The same approach is used for Expectra Group Academy. This results in a powerful identity for the company behind the brands.  

© 2016 Lemento nv
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30
Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit
Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation
Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication
Brand guidelines
Microsoft Office solutions
Online brand platform