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Fost Plus
Selective collecting, sorting and recycling

Fost Plus finances, coordinates and improves the selective collecting, sorting and recycling of household packaging waste. The non-profit organisation consist of voluntary partners, including intermunicipal and private companies. Fost Plus is the only organisation that has been recognised by the Interregional Packaging commission with regards to household packaging waste.

 

Assessment

After thirteen years, the corporate identity can use a restyling. The logo could be a bit lighter and a bit more dynamic. Apart from that, Fost Plus wants uniformity again in all of its communication, both internal and external.

 

Strategy and approach

Following an analysis and giving advice on the name,  Lemento develops a new logo and a fresh corporate identity. We design as well as implement everything. We organize an introduction session for the designers and the advertising agencies and internal trainings for the employees to explain how to use the new corporate identity. This approach is crucial for a correct and consistent application of the new identity.




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
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