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Hostbasket
Creating a digital identity

Hostbasket is the independent market leader in Belgian hosting and domain registration, with over 15,000 sites, 700 dedicated servers, 35,000 domain names, 50,000 professional e-mail accounts and a network of over 600 partners. Hostbasket was set up in 2000 and is a daughter of Telenet.

 

Assessment

Right from the start, Hostbasket addresses “boffins” (technical specialists). The focus is very technical, with always the latest software versions and the newest scripts. It is this positioning that makes Hostbasket a worldwide niche player, specialised in domain names and hosting. But as time went by a new target group announced itself: the non-boffins. They just want a simple hosting or domain name registration and feel less attracted to the Hostbasket image. 

 

Strategy and approach

Putting more emphasis on client orientation and less on the technical aspects, breaks through Hostbasket’s strictly technical profile. Lemento restyles the logo and develops a style which accentuates the fact that Hostbasket is a solution provider, and therefore does so much more than just hosting. This results in a fresh identity with an international  appeal and one line in its communication.




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
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