NL
 FR

Huis van het Nederlands
Foundation for a strong brand

The House of Dutch, established by the Flemish authorities, coordinates and optimises the supply of language courses Dutch as a second language. Flanders counts eight Houses of Dutch: one in each of the three cities Antwerp, Brussels and Ghent and five provincial ones. People who don’t speak Dutch and professionals are welcome here for information on Dutch language classes.

 

Approach

The Houses of Dutch (which have yet to be established) need a logo and a visual identity. This in order to have a coherent communication and image for the Houses of Dutch in the different provinces and cities.

 

Strategy and approach

Lemento opts for a monolithic brand architecture. This means that all Houses use the same logo, but each with their own place name. The Houses, which have yet to be established, receive a free set-up package, ensuring an easy implementation. For the majority of the Houses, Lemento also develops communication material, website, stationery and powerpoint.




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
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