Huis van het Nederlands
Foundation for a strong brand
The House of Dutch, established by the Flemish authorities, coordinates and optimises the supply of language courses Dutch as a second language. Flanders counts eight Houses of Dutch: one in each of the three cities Antwerp, Brussels and Ghent and five provincial ones. People who don’t speak Dutch and professionals are welcome here for information on Dutch language classes.
The Houses of Dutch (which have yet to be established) need a logo and a visual identity. This in order to have a coherent communication and image for the Houses of Dutch in the different provinces and cities.
Strategy and approach
Lemento opts for a monolithic brand architecture. This means that all Houses use the same logo, but each with their own place name. The Houses, which have yet to be established, receive a free set-up package, ensuring an easy implementation. For the majority of the Houses, Lemento also develops communication material, website, stationery and powerpoint.