Institute of Tropical Medicine
Branding for future generations
The Institute of Tropical Medicine (ITM) in Antwerp, Belgium is one of the world's leading institutes for research, training and services delivery in tropical medicine and health care in developing countries.
Assessment
The Institute of Tropical Medicine has an excellent reputation worldwide. But its visual identity gives the impression ITM is a stuffy organization where at some point time stood still.
Strategy and approach
Lemento offers a solution based on the generation thinking concept with a clear international focus. A very subtly styled logo to allow scalability.
Furthermore we replace the abbreviations ITG-IMT and the reference to Antwerpen (Antwerp) by the English description Institute of Tropical Medicine Antwerp. Those who already know the logo, won’t notice the change. Those who don’t know it yet, will immediately receive a clear message, without having to wonder about a bilingual Belgium.
Case overview
TUC RAIL Mecoms Voxtron The Belgian Construction Confederation Ypres Bopro VMW Xenics AZ Monica DigiPoint ASCW The Source Ferranti Computer Systems Capsugel University College Plantijn Hostbasket Fost Plus Public Governance National Pensions Office Federal Public Service Mobility and Transport Federal Public Service Home Affairs Van Hoecke VMSW Umicore Public Centre for Mental Health Rekem Munic Gems Meucci Solutions Huis van het Nederlands Fonds Verhelst Flanders Investment and Trade Fifthplay Expectra Group Biographical Museums Atos Origin Allard Europe Albe De Coker Agiv| Previous case | Next case |
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