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Monument Chemical
A Strong Personality for Specialty Chemicals

 

Monument Chemical is a chemical company specializing in toll processing and specialty chemicals. With more than 100 years of history, it is a unique company in the port of Antwerp. Since 2008, Monument Chemical is an independent enterprise with a daughter company Haltermann in Houston,Texas. Together they are a solid tandem that meets the needs of their customers.


Findings

After being under the wings of Ascot and Dow Chemical Company for a couple of years, it was time to create their own identity. Monument Chemical possesses extensive in-house expertise offering custom processing for customers. Features such as flexibility, knowledge and ethics are therefore essential. Through the optimization of their own connections they present themselves as an additional supplier on the market of specialty chemicals. Their year-long expertise and flexibility in combination with their contemporary working methods had to be reflected in the new logo.


Strategy and approach

Lemento created a strong logo for Monument Chemical. The colors reflect tradition and vision. The symbol mixes continuity with vigor. With the use of a fresh style, Monument Chemical became a contemporary company that is ready for the future. Besides the brand creation, Lemento also developed stationary, digital communication, gadgets and signage. Recently the logo of daughter company Haltermann was adjusted to Monument Chemical’s new identity. Lemento made a common website for both companies in accordance with the new identity. 

 




Case overview

Media Markt - Saturn  ABInBev University  Azelis  Bell ID  Belnet  Comeos  Deceuninck  National MS Center Melsbroek  Novellas Healthcare  PODDO  Universitair Ziekenhuis Antwerpen  TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
 

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