Portfolio analysis

Business-to-business

The business-to-business sector takes up a place of its own among the many marketing disciplines, due to the typical characteristics of business-to-business marketing. These characteristics are very different from the characteristics of business-to-consumer marketing in all aspects of the marketing mix.

Some of the B2B sectors Lemento works in:

steel industry
construction
energy
utility
IT & telecom
logistics
chemical industry

Non-profit

Non-profit marketing is a rather extensive sector with numerous subsectors:

public health
development cooperation and NGO
environment
safety and sustainable development
education
arts and culture
sports and recreation
government (administrations, cities and municipalities ...)
political parties and pressure groups (lobby)

Other

We also have clients who work with both the corporate and private world e.g. banks and professions such as lawyers and bailiffs.