NL
 FR
 

Public Centre for Mental Health Rekem
Providing quality health care

The Public Centre for Mental Health Rekem is one of the largest psychiatric institutions in Belgium. With a psychiatric hospital and a psychiatric nursing home the centre focuses on 3 groups: adults, elderly and forensic patients.

 

Assessment

An internal reorganisation with a new structure and a new name, the end of phase 1 of the building master plan, changes within the Flemish Community and the wish for a more regional profiling. In other words: the corporate identity needs a facelift.

 

Strategy and approach

Lemento analyses, designs and implements the new identity. First, a working group (with psychologists, therapists, nurses, secretaries, Prima Go-members,…) and a steering committee (management) are established. At the end of three workshops, the board chooses a logo. Then, Lemento develops applications for correspondence, publications and an extensive way finding system. The new logo is presented to the staff on the 2006 New Year’s reception. In the following months all carriers are made to use and the printing is contracted out to the printing office. In May and June the staff is trained during staff meetings on the how and why of the corporate identity, guidelines instructions, how to use templates, … At the official opening of the new building by the minister, media and public are informed on the new corporate identity. On 1 July 2006 all printing is finished and the new corporate identity is a fact. Also the adapted website went live.

 
© 2016 Lemento nv
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30
info@lemento.com
THINK
Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit
CREATE
Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation
GROW
Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication
MANAGE
Brand guidelines
Logobank
Imagebank
Microsoft Office solutions
Online brand platform
 NL  FR