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Public Centre for Mental Health Rekem
Providing quality health care

The Public Centre for Mental Health Rekem is one of the largest psychiatric institutions in Belgium. With a psychiatric hospital and a psychiatric nursing home the centre focuses on 3 groups: adults, elderly and forensic patients.

 

Assessment

An internal reorganisation with a new structure and a new name, the end of phase 1 of the building master plan, changes within the Flemish Community and the wish for a more regional profiling. In other words: the corporate identity needs a facelift.

 

Strategy and approach

Lemento analyses, designs and implements the new identity. First, a working group (with psychologists, therapists, nurses, secretaries, Prima Go-members,…) and a steering committee (management) are established. At the end of three workshops, the board chooses a logo. Then, Lemento develops applications for correspondence, publications and an extensive way finding system. The new logo is presented to the staff on the 2006 New Year’s reception. In the following months all carriers are made to use and the printing is contracted out to the printing office. In May and June the staff is trained during staff meetings on the how and why of the corporate identity, guidelines instructions, how to use templates, … At the official opening of the new building by the minister, media and public are informed on the new corporate identity. On 1 July 2006 all printing is finished and the new corporate identity is a fact. Also the adapted website went live.




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  University College Plantijn  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
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