Neighbours as communication target group
Umicore is a materials technology group. Its activities are focused on four business areas: Advanced Materials, Precious Metals Products and Catalysts, Precious Metals Services and Zinc Specialties.
The Umicore Group has industrial operations on all continents and serves a global customer base. The Group generated a turnover of € 8.2 billion (€ 1.7 billion excluding metal) in 2006 and is then employing some 14,000 people.
For a company that wants to be socially responsible, neighbours of an industrial site are an important communication target group. Umicore wanted to better inform the public of Olen on the wheelings and dealings of the factory. And so they were looking for a partner to help them.
Strategy and approach
Lemento creates an annual environmental report for the average citizen. Ingredients: clear use of language, nice photography with real people and a modern lay-out in accordance with the corporate identity. Man and Environment in Olen is a goodlooking and informative document that represents more than a fulfilled obligation. It is true communication.