NL
 FR

University College Plantijn
A high five to the students

University College Plantijn is an Antwerp autonomous provincial institution of higher education and offers a wide range of study programmes to some 3,500 students. The school is the result of a merger between the provincial institutions of higher education in and around Antwerp, and the autonomous Antwerp Higher Institute of SPM (=Scola Paramedicorum).

 

Assessment

Rebranding is necessary from a strategic and functional point of view. To be able to face the tough competition between the institutions of higher education, University College Plantijn needs strong positioning as one unit instead of as four campuses or five departments. Furthermore, the old logo does not reflect the desired identity (innovative, dynamic and creative), it does not meet the standards set by the Province and there is no consistent corporate identity.

 

Strategy and approach

Lemento builds an identity for the University College Plantijn around the high five logo. The sparkling, positively vibrant image perfectly mirrors the University College Plantijn vision and assets. The hand symbolises personality and creativity, an informal hallo, human connection. The five spread fingers refer to the five departments and at the same time represent the wide range of education possibilities and career chances. The warm red and the warm grey emphasize the humane approach and the solidity of the study programmes. At the same time these colours explicitly refer to the corporate identity of the Province of Antwerp. And of course the hand also refers to the city of Antwerp. The identity is visualised in a whole range of corporate identity applications, from correspondence over publications to the website.

 




Case overview

TUC RAIL  Mecoms  Voxtron  The Belgian Construction Confederation  Ypres  Bopro  VMW  Xenics  AZ Monica  DigiPoint  ASCW  Institute of Tropical Medicine  The Source  Ferranti Computer Systems  Capsugel  Hostbasket  Fost Plus  Public Governance  National Pensions Office  Federal Public Service Mobility and Transport  Federal Public Service Home Affairs  Van Hoecke  VMSW  Umicore  Public Centre for Mental Health Rekem  Munic Gems  Meucci Solutions  Huis van het Nederlands  Fonds Verhelst  Flanders Investment and Trade  Fifthplay  Expectra Group  Biographical Museums  Atos Origin  Allard Europe  Albe De Coker  Agiv 
Previous case  |  Next case

Related cases

Institute of Tropical Medicine
The Institute of Tropical Medicine (ITM) in Antwerp, Belgium is one of the world's leading ... [+]

AZ Monica
AZ Monica is the result of a merger between the hospitals Apra Revalidatie, Eeuwfeest ... [+]

 

Bookmark and Share