Corporate design

The look & feel of your organisation is often crucial to make a good impression. Logos, corporate identity, ... but also documents or signs are applications of vital importance. Designing a visual identity for companies and organisations, based on a thorough analysis and a clear strategy, that is Lemento's core business.

A visual identity consists of the following components:

Logo
Colour use
Typography
Photography
Graphic style

Once we have created the visual identity, we develop different applications. We distinguish the following categories:

Stationary (letterhead, business card,...)
Internal documents (report, memo,...)
Printed communication (brochure, folder,...)
Digital communication (website, powerpoint,...)
Wayfinding and signage (external and internal signs, vehicles,...)

Next to visual identity, there is also verbal identity:

Name (corporate/division)
Baseline (brand promise)
Tone of voice