Latest news
Archives
Seminars
Archives
| May 2007 - New corporate brochure for Van Hoecke | |
| |
 | Van Hoecke is a company that specializes in functional furniture fittings. The company delivers everything needed for furniture parts to open, close, turn and slide smoothly. After years of growth and success, the time had come for Van Hoecke to renew their corporate brochure. Lemento realised concept, editing, copywriting, photography and design. As a result Van Hoecke now has a stylish new brochure that perfectly mirrors the company's identity. For more information, go to www.vanhoecke.be. |
| July 2007 - New corporate identity for the Federal Department of Home Affairs | |
| |
 | Federal Public Service Home Affairs asked Lemento to design a new corporate identity and to renew the logo. The result, a fresh and dynamic visual identity, is already being used in the annual report. Michel Van Oversteyns, FPS Homes Affairs advisor: "The cooperation with Lemento really was very constructive. They presented us with new ideas and have designed an excellent logo and corporate identity." The new identity will be implemented over the next few months. |
| May 2007 - Office Solutions for the Dutch Language House of Brussels | |
| |
 | Once the logo and the external corporate identity were created, the time had now come to focus on all internal documents. Reports, meeting reports, memo's and of course also letters, faxes ... were all thoroughly analysed. Then, everything was visually adapted and translated into extremely user friendly templates for Word, Excel and Powerpoint. Thanks to menu's, buttons and forms, the administrative work is now a lot easier for the people of the Dutch Language House of Brussels. |
| May 2007 - Lemento attends 11th Corporate Reputation Conference in Oslo | |
| |
 | Lemento will also attend this year's Reputation Conference. This year's theme is "Innovation as a reputation platform". Another promising and interesting 4-day conference where numerous corporate communication specialists explain how they can use innovation as a platform to build a corporate brand, what the impact of an innovation strategy on the internal corporate culture is, how you can communicate "being innovative" ... these are all very hot topics and Lemento, being member of the Reputation Institute, likes to join in on the discussion. For more information go to www.reputationinstitute.com. |
| April 2007 - New catalogue for the Flemish Tram and Coach Museum | |
| |
 | Lemento compiled the museum catalogue of The Flemish Tram and Coach Museum, an initiative of the Flemish Public Transport company De Lijn. The catalogue is a beautifully illustrated book with the different tram and coach models. It also contains a timeline that shows the evolution of public transport between 1873 and 1990. It is available in both paperback edition as in a de luxe hardcover edition. For more information, go to www.vlatam.be. |
| April 2007 - Online imagebank for Flanders Investment and Trade | |
| |
 | Flanders Investment & Trade has selected Lemento's online image bank software as the solution to share all corporate photography with its employees. The online image bank is a new module in Lemento's corporate identity management suite. This image bank is a very user friendly web application for searching corporate and product pictures through an intelligent reference system. The communication department can add photo's and several references through the secured backoffice. For more information and a try-out, go to Lemento imagebank (in Dutch). |
| April 2007 - Lemento creates corporate brand for startup fifthplay | |
| |
 | After triple play and quadruple play, now there's fifthplay. This ambitious startup is a 100% daughter company of the Niko group. The ultimate goal is to allow several appliances in offices and homes to communicate with different suppliers of services such as home automation, safety and security, care and retail, through one single gateway. Lemento was responsible for naming, logo, corporate identity and webdesign. For more information, go to www.fifthplay.com |
| February 2007 - New corporate website for Ferranti with Sharepoint 2007 as cms | |
| |
 | Lemento created a new corporate identity for Ferranti Computer Systems and also translated this identity in the look and feel of the new website. This website is one of the first Belgian corporate websites to go live with Microsoft Office Sharepoint 2007 as content management systeem. Lemento not only designed the Sharepoint templates and stylesheets, but also developed them. With this realization Lemento has shown to have also the necessary know how to do corporate branding for Sharepoint sites. For more information, go to www.ferranti.be. |
| January 2007 - Lemento creates new website and cms for Meucci Solutions | |
| |
 | Following the creation of the Meucci logo and corporate identity, Lemento has now also created the company's new website. Meucci specializes in monitoring, testing and analysing roaming and is active in Eastern and Western Europe. It counts three of the top 5 West European mobile operators among its clients. The central "Connected?" concept perfectly fits Meucci's Brand promise. To manage the website Meucci uses the Lemento content management system. For more information go to www.meucci-solutions.com. |
| January 2007 - Agiv, the new GIS-Flanders is a reality | |
| |
 | The conversion of the GIS Flanders cooperation into the Agency for Geographical Information Flanders, calls for a new logo and corporate identity. This public rebranding is the immediate result of the Flemish public administration reorganisation, the Better Administrative Policy. The new corporate identity was introduced on 1 January and will be used in all communication shortly. For more information go to www.agiv.be. |
| February 2007 - New literature system for FPS Home Affairs - DG Security and Prevention Policy | |
| |
 | Federal Public Service Home Affairs - DG Security and Prevention Policy asked Lemento to design a new corporate identity. This because the Permanent Secretariat for Prevention Policy became a part of the directorate general due to internal restructuring. A flexible literature system deserves special mention. Furthermore, guidelines were developed on client friendly attitude, use of language, information mapping,... All guidelines have been incorporated in a corporate identity manual. |
| February 2007 - New corporate identity for diamond company Munic Gems by Lemento | |
| |
 | Munic Gems, one of the world’s largest diamond companies by carat volume, asked Lemento to develop a new corporate identity. The symbol is both literally and figuratively speaking a stunning sparkling symbol, that together with the word mark perfectly represents the values and vision on the future of an integrated diamond company. This corporate identity will be implemented gradually in the different Munic branches in Antwerp, New York and Mumbai. |
| March 2007 - Lemento and Spaeth are launching CorporateBrandMatrix.com | |
| |
 | Together with Tony Spaeth/Identity, Lemento developed the Corporate Brand Matrix, the first model to make a quantifiable link between strategy and identity. The Corporate Brand Matrix is an instrument to detect the reasons to change your corporate identity. It is an instrument to analyse, plan and assess corporate rebranding operations. You can learn all about this model on www.corporatebrandmatrix.com. We also organise workshops for our clients where we put the model into corporate practice. |
| November 2006 - Lemento gives corporate identity training session in cooperation with VVZC and Kluwer | |
| |
 | On the 7th of December 2006 from 2 till 5pm, VVZC organises a seminar on corporate identity at the Antwerp Expo, Jan Van Rijswijcklaan 191, 2020 Antwerp (Belgium). Tom Vanderbauwhede, managing director of Lemento, will guide you through the entire process from analysis to management, using good practices as an example. Moreover, you will receive numerous tips, learn about the "corporate identity" process, ... For more information go to www.vvzc.be. |
| November 2006 - Coming up: BrandCamp conference in Bucharest (Romania) | |
| |
 | Lemento and Tony Spaeth / Identity developed the Corporate Brand Matrix, a tool to educate clients, consultants and designers, a tool for planning, sourcing and staffing rebranding programs. The secret link between corporate strategy and identity change will be revealed on the BrandCamp conference. This conference focuses on the Branding Process, and will take place the 22nd and 23rd of November 2006 in Bucharest (Romania). We will present the matrix during the first day, and we will work with the matrix on the second day. More info on www.brandcamp.ro |
| October 2006 - New logo and corporate identity for Joint Nautical Management in Scheldt region | |
| |
 | The Joint Nautical Management in the Scheldt region (JNM) is a cooperation between Flanders and the Netherlands to ensure smooth and safe traffic in the Scheldt area. This cooperation has been put into practice since 1 January 2003. Now, a treaty has been signed, which gives the JNM more legal capacity. This called for a new logo and corporate identity to go with it. The corporate identity has both an external function, presenting a face to the outside world, and an internal function, linking the people of the different Flemish and Dutch organisations. The new coporate identity was presented on 27 October 2006 in Antwerp (Belgium) and will be implemented gradually. |
| October 2006 - New logo and corporate identity for Hostbasket | |
| |
 | Hostbasket, independent market leader in Belgian hosting, launches its new site bading in a fresh new corporate identity with dito logo. Lemento was chosen to be Hostbasket's "brand builder", because it presented a complete and clear story that fit the company strategy. Moreover, Lemento's proposal also proved of a professional approach which was later put into practice. "We aimed to develop a style which emphasises more clearly that Hostbasket is a client orientated solution provider and does so much more than just hosting.", explains Tom Vanderbauwhede, Managing Director Lemento. Visit the new site at www.hostbasket.com. |
| September 2006 - Merger between Albe and De Coker, corporate identity by Lemento | |
| |
 | Lemento created the new logo and the new corporate identity for Albe De Coker, the merger between De Coker Document Facilities and printing house Albe. Albe De Coker also chose a very clear positioning strategy. Brandnew machinery and equipment with the latest and most technically advanced generation of printing presses, an improved workflow and integrated Total Quality process management will allow Albe De Coker to become a European top player on the market of offset printing, digital printing and print-on-demand. For more information go to www.albedecoker.com. |
| September 2006 - Elections 2006, vote Lemento | |
| |
 | This week most Flemish people received a polling card. Lemento created these cards, along with all forms to organize the elections. A proxy vote application form, an assistant chairman appointing form, a results form …, this is black and white information design Lemento has every reason to be proud of. The result: forms with a contemporary design which are at the disposal of the user in perfectly functioning Word templates. Mission accomplished. For more information go to our portfolio page. |
| August 2006 - New logo and new name for the Flemish Housing Society | |
| |
 | The Flemish Housing Society has become the Flemish Social Housing Company. Lemento created the new logo, the baseline and a complete corporate identity. This rebranding is the result of the Flemish public administration reorganisation. As a part of the Better Administrative Policy, the Flemish Housing Society has been converted into an external autonomous agency. The new corporate identity is being implemented step by step, using the corporate identity guidelines. For more information go to www.vmsw.be. |
| August 2006 - New brochures for the Flemisch Land Agency | |
| |
 | As a result of their new market approach and communication strategy, the Flemish Land Agency launched a number of brochures with its new service. Lemento created concept, copywriting and lay-out. Working demand orientated and Instruments for developping the countryside are the first results of this reprofiling. Later this year a few more new brochures will be appear. |
| July 2006 - New logo and corporate identity for the Expectra Group | |
| |
 | After the launch of Smartforce and Selexia, business units Lemento designed the logo and corporate identity for, it was also time to give the Expectra Group corporate identity a facelift. This is the consciously according of the design strategy to the corporate strategy, hence the choice for restyling the logo. Clear communication, clear-cut, sober and and modern design. |
| July 2006 - Lemento moves into the Antwerp-based East Castle | |
| |
 | Since the 1st of July, Lemento is based in the East Castle, a monumental building in the Zurenborg area in Antwerp. Lemento used this opportunity to completely renew its IT and Telecom infrastructure. The East Castle building also offers several advantages for Lemento's employees. There is a fitness room available and during summer the roof terrace is ideal to take a break and enjoy the sun and the view of the city. Thanks to the its central location, Lemento can easily be reached by public transport. This is not a coincidence. "We encourage our employees to use public transport. We also have an agreement with the National Branch Line Society for a complete reimbursement of train season tickets." says Tom Vanderbauwhede, managing director. |
| June 2006 - Lemento forms a strategic alliance with Tony Spaeth/ Identity - New York | |
| |
 | Tony Spaeth/ Identity is a renowned expert on corporate identity and corporate branding. This strategic alliance allows us to offer our clients a wealth of international expertise. Image and reputation have become as important as design and communication, therefore needing strategic consulting just as much. Since 1990 Tony Spaeth has been consulting many large companies such as Pfizer, Dow Jones and Caterpillar on their corporate identity projects and brand architecture issues. For more information on Tony Spaeth/Identity go to www.identityworks.com. |
| June 2006 - New higher education grant/scholarship application forms | |
| |
 | The Department of Education of the Ministry of the Flemish Community has asked Lemento to create the new application forms for higher education grants/scholarships. New forms are needed because the grant/scholarship database has been connected to numerous other external databases with regards to administrative simplification. A public service should not ask its citizens for information the authorities already have.The form and appendix need a thorough revision with respect to graphics and content. |
| May 2006 - 10th Reputation Institute Conference - New York City | |
| |
 | This year's theme was Creating value through stakeholder alignment. During a fascinating 4-day conference, numerous corporate communication specialists explained how they approach the different stakeholders of their company. Building corporate brands, maintaining employee alignment, balancing stakeholders, reputation measurement, ... these are all very hot topics and Lemento, being member of the Reputation Institute, likes to join in on the discussion. For more information go to www.reputationinstitute.com. |
| April 2006 - A new corporate Identity for the Public Centre for Mental Health Rekem. | |
| |
 | The Public Centre for Mental Health Rekem needed a new corporate identity, due to internal reorganisation, the end of phase 1 of the building master plan, changes within the Flemish Community and the wish for a more regional profiling. Lemento was asked to analyse, design and implement this new identity. The new logo was presented recently to the stakeholders of the Public Centre for Mental Health Rekem. In the near future, we will also a complete wayfinding system. |
| February 2006 - Elections 2006, the Flemish Authorities renew election forms | |
| |
 | The Ministry of the Flemish Community has chosen Lemento to modernise the administration and planning documents for the municipal elections of October 2006. Lemento will renew the language and style as well as improve the user-friendliness of about 200 forms in total. It will be possible to fill out the forms both digitally (through Microsoft Word form templates) and by hand. Lemento also developed the Elections 2006 logo that will be used on all election communication. For more information go to www.vlaanderenkiest.be. |
| November 2005 - SmartForce, a new brand for the Expectra Group | |
| |
 | SmartForce specialises in ICT recruitment and selection. SmartForce searches for and selects the right ICT professionals for the right company: ICT experts, ICT managers and ICT sales. Lemento created the logo, corporate identity and the brand launching campaign for this new business unit of the Expectra Group, a 100% subsidiary company of Vedior Holding. For more information go to www.smartforce.be |
| Augustus 2005 - New logo and corporate identity for Flanders Investment & Trade | |
| |
 | The new organisation Flanders Investment & Trade, the merger of the former Flanders Foreign Investment Office (FFIO) and Export Vlaanderen, aims to offer a better service through synergy. Lemento created its logo and corporate identity together with the corporate communication guidelines and implemented the corporate identity worldwide. For more information go to www.flandersinvestmentandtrade.be |