Brand consulting
Corporate design
Information design
Corporate publishing
Interaction design
Corporate identity
management
Corporate design
The look & feel of your organisation is often crucial to make a good impression. Logos, corporate identity, ... but also documents or signs are applications of vital importance. Designing a visual identity for companies and organisations, based on a thorough analysis and a clear strategy, that is Lemento's core business.A visual identity consists of the following components:
- Logo
- Colour use
- Typography
- Photography
- Graphic style
- Correspondence set (letterhead, business card,...)
- Internal documents (report, memo,...)
- Printed communication (brochure, folder,...)
- Digital communication (website, powerpoint,...)
- Wayfinding and signage (external and internal signs, vehicles,...)
- Name (corporate/division)
- Baseline (brand promise)
- Tone of voice