| March 2008 - MCS Bopro, merger of equals: brand identity and design consultancy by Lemento | |
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 | MCS Bopro, the MCS and Bopro partnership, specializes in real estate, facility and project management. MCS Bopro launched its new joint identity at MIPIM in Cannes (11-14 March 2008). Lemento offered consulting on the name and positioning, and developed this new corporate brand. The strategic branding choices (name, logo, colour) are explicitly based on the former brands of both partners, the symbol points towards the future. For more information go to www.mcsbopro.be. |
| March 2008 - Lemento invited to talk at Walk of Colour seminar | |
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 | On 14 March 2008 Nele Slabbinck and Tom Vanderbauwhede are giving a workshop on Colour and Corporate Identity at a seminar at the Arteveldehogeschool in Ghent. "Ever seen green energy" is about the rational approach of colour instead of the emotional one. Corporate colours e.g. in certain sectors, after mergers and takeovers, as a positioning instrument,.... For more information go to project.arteveldehs.be/walkofcolour. |
| February 2008 - New website for fifthplay | |
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 | Fifthplay, a startup specialised in IP-based services via residential gateways, is ready to conquer the market, after a year of development. The first product, the fifthplay home monitor, links the gateway to security camera's. The new site is built with Lemento's cms. Userfriendly urls, Google optimization, approval workflow, multi language,... all these aspects were combined with an intuitive navigation structure and stylish, contemporary design to make this site into a topsite. For more information go to www.fifthplay.com. |
| February 2008 - New brand identity for the Verhelst fund | |
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 | The Verhelst Fund wants to support (former and current) Inbev employees and their immediate family (members) under certain conditions. Lemento created a new brand identity and a launching campaign to go with it. This to improve brand awareness and brand knowledge with all Inbev employees. The brand rollout in the Benelux and France, followed by Romenia, Bulgaria, Ukraine, Hungary and Croatia is scheduled over the next three months. |
| January 2008 - Lemento's cms enables efficient creation of the Take a Bite of Brussels Flash | |
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 | Take a Bite of Brussels Flash is a quarterly electronic newsletter for Dutch teachers in Brussels. This newsletter is created very easily with the newsletter module in Lemento's cms. The export function allows the newsletter to be immediately available for use in Emailgarage. The perfect integration of both systems combines the advantages of both cms (user friendly creation) and e-mail software (extensive reports). More information is available here. |
| December 2007 - Integration of new foreign citizens, the corporate identity for all new Flemish people | |
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 | The Flemish authorities aim both to make the offices to welcome new foreign citizens easier to recognize and to emphasise the professionalisation of the policies regarding integration of these new foreign citizens. To do so, Lemento was asked to develop a new corporate identity. Lemento advised the Flemish authorities on which name and which brand architecture to use. Then Lemento created a logo, a corporate identity and several applications. To implement it all, the welcoming offices have now the use of a corporate identity manual and a corporate identity website. For more information, go to www.inburgering.be. |
| November 2007 - Fost Plus unveils new logo and visual identity | |
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 | Fost Plus, responsible for collecting and recycling household packaging waste, has a new logo and a new corporate identity. Lemento created a refreshing and more dynamic logo that has a stronger sense of openness and thus better reflects the values of Fost Plus. Together with the renewed visual identity, also all internal documents were adjusted. Lemento developed the templates and provided training for the employees. For more information go to www.fostplus.be. |
| September 2007 - Belgian National Pensions Office presents new corporate identity | |
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 | A dynamic P and an efficient dot, that is the essence of the new positioning Lemento developed for the National Pensions Office. Lemento offered strategic advise and created the new logo, the new corporate identity and the corporate identity manual to go with it. The new corporate identity was presented at the colloquium "20 years of National Office - 40 years of pension for employees. Important applications are the new website, several brochures and an extensive correspondence set. For more information go to www.rvp.fgov.be. |
| August 2007 - Plantijn Hogeschool presents new logo and corporate identity | |
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 | High five, a clear message from Plantijn Hogeschool to its future and current students. You are welcome here, we offer you a broad range of possibilities and after you graduate you can choose many different directions. Lemento developed this new positioning and created the new logo and corporate identity that support this message. "Lemento perfectly understood what we wanted, was very professional and met the tight deadline without any problems," says Hilde Chantrain, communications officer of Plantijn Hogeschool. |
| July 2007 - New corporate identity for the Federal Department of Home Affairs | |
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 | Federal Public Service Home Affairs asked Lemento to design a new corporate identity and to renew the logo. The result, a fresh and dynamic visual identity, is already being used in the annual report. Michel Van Oversteyns, FPS Homes Affairs advisor: "The cooperation with Lemento really was very constructive. They presented us with new ideas and have designed an excellent logo and corporate identity." The new identity will be implemented over the next few months. |
| June 2007 - An online brand matrix helps you rebranding (Bizz article) | |
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 | In the latest issue of Bizz magazine (June 2007), Benny Debruyne reviews the Corporate Brand Matrix, the corporate rebranding model developed by Lemento and Tony Spaeth. The article answers your questions on why to introduce a new name, logo or corporate identity. It also focuses on five interesting cases: Alcatel-Lucent, Start People (former Creyf's), Apple, Fortis and Wolters Kluwer. For more information, go to www.bizzmagazine.be and www.corporatebrandmatrix.com. |
| March 2007 - Lemento and Spaeth are launching CorporateBrandMatrix.com | |
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 | Together with Tony Spaeth/Identity, Lemento developed the Corporate Brand Matrix, the first model to make a quantifiable link between strategy and identity. The Corporate Brand Matrix is an instrument to detect the reasons to change your corporate identity. It is an instrument to analyse, plan and assess corporate rebranding operations. You can learn all about this model on www.corporatebrandmatrix.com. We also organise workshops for our clients where we put the model into corporate practice. |
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Building corporate brands
Lemento specialises in graphic design and corporate communication for business to business and non-profit-making organizations. An overview of our services:
- Brand consulting: image-research · communication consulting · corporate branding · corporate identity · positioning · brand architecture · corporate story · corporate communication
- Corporate
design: logo design
· colour · corporate typography · corporate photography · visual identity · housestyle
· applications
- Information design: wayfinding and sign design
· forms design · proposal design
(bid management) · user interface design
- Corporate publishing: image brochure and corporate brochure · annual report · corporate social responsability report (CSR) · environmental report · newsletter · periodical · magazine · corporate advertising
- Interaction design: webdesign (internet, extranet
& intranet) · content management · web applications · Oracle Portal design · powerpoint presentations ·
multimedia presentations (flash)
- Corporate identity management: graphic standards · office-templates · corporate identity guidelines · online corporate identity management · online print publishing