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| June 2008 - Lemento at Ferranti and Cisco Digital Signage Seminar | |
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 | On the 10th of July, Ferranti and Cisco organize the Digital Signage Seminar. Tom Vanderbauwhede, managing director at Lemento, is to give a talk on the integration of digital signage in internal and external communication. The technical term for this is narrowcasting i.e. providing information through digital screens at a number of fixed locations to a small target group (colleagues, clients, students,...). For more information go to www.ferranti.be. |
| June 2008 - New annual report for Fost Plus by Lemento | |
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 | The sky is the limit, that is the bottom line of the main theme of the Fost Plus new annual report. Lemento took care of communication concept, photography, design and full implementation in 3 languages. The report was presented at an annual academic meeting end of May. With 90.8% recycling and 94.1% waste recovery, Belgium keeps getting better results than any other European country. A result Fost Plus can be proud of. You can download the report in pdf on www.fostplus.be. |
| June 2008 - New jobs: corporate identity consultant, senior project manager and art director | |
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 | To support our growing company, we are looking for 3 new colleagues. We are organizing a briefing on the 28th of June 2008, to explain our vision and strategy and give information on the contents of each job opening. Are you interested in becoming a corporate identity consultant, a senior project manager or an art director with Lemento? Would you like to attend the briefing? Send an e-mail to christina@lemento.com with your name and which job you are interested in. |
| May 2008 - Lemento guest speaker at 12th Reputation Conference in Beijing (China) | |
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 | This year's Reputation Institute conference is set in China. Tom Vanderbauwhede, Lemento's managing director, is invited to give his view on the theme "Building strong brands in China". The following question will be answered: can Chinese companies use the Corporate Brand Matrix in their rebranding projects? The conference takes place between Thursday 29th of May and Sunday 1st of June. For more information go to www.reputationinstitute.com. |
| April 2008 - New series of brochures for Flanders Investment & Trade | |
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 | Flanders Investment & Trade is a government agency promoting sustainable international business, in the interest of both Flanders-based companies and overseas enterprises. In order to promote Flanders adequately as the investment area to be, Lemento created a series of brochures on Logistics, Life Sciences, Automotive, ... together with the corporate brochure "Flanders. A knowledge-based economy in a top location." For more information go to www.investinflanders.com. |
| March 2008 - MCS Bopro, merger of equals: brand identity and design consultancy by Lemento | |
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 | MCS Bopro, the MCS and Bopro partnership, specializes in real estate, facility and project management. MCS Bopro launched its new joint identity at MIPIM in Cannes (11-14 March 2008). Lemento offered consulting on the name and positioning, and developed this new corporate brand. The strategic branding choices (name, logo, colour) are explicitly based on the former brands of both partners, the symbol points towards the future. For more information go to www.mcsbopro.be. |
| March 2008 - Lemento invited to talk at Walk of Colour seminar | |
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 | On 14 March 2008 Nele Slabbinck and Tom Vanderbauwhede are giving a workshop on Colour and Corporate Identity at a seminar at the Arteveldehogeschool in Ghent. "Ever seen green energy" is about the rational approach of colour instead of the emotional one. Corporate colours e.g. in certain sectors, after mergers and takeovers, as a positioning instrument,.... For more information go to project.arteveldehs.be/walkofcolour. |
| February 2008 - New website for fifthplay | |
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 | Fifthplay, a startup specialised in IP-based services via residential gateways, is ready to conquer the market, after a year of development. The first product, the fifthplay home monitor, links the gateway to security camera's. The new site is built with Lemento's cms. Userfriendly urls, Google optimization, approval workflow, multi language,... all these aspects were combined with an intuitive navigation structure and stylish, contemporary design to make this site into a topsite. For more information go to www.fifthplay.com. |
| February 2008 - New brand identity for the Verhelst fund | |
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 | The Verhelst Fund wants to support (former and current) Inbev employees and their immediate family (members) under certain conditions. Lemento created a new brand identity and a launching campaign to go with it. This to improve brand awareness and brand knowledge with all Inbev employees. The brand rollout in the Benelux and France, followed by Romenia, Bulgaria, Ukraine, Hungary and Croatia is scheduled over the next three months. |
| January 2008 - Lemento's cms enables efficient creation of the Take a Bite of Brussels Flash | |
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 | Take a Bite of Brussels Flash is a quarterly electronic newsletter for Dutch teachers in Brussels. This newsletter is created very easily with the newsletter module in Lemento's cms. The export function allows the newsletter to be immediately available for use in Emailgarage. The perfect integration of both systems combines the advantages of both cms (user friendly creation) and e-mail software (extensive reports). More information is available here. |
| December 2007 - Integration of new foreign citizens, the corporate identity for all new Flemish people | |
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 | The Flemish authorities aim both to make the offices to welcome new foreign citizens easier to recognize and to emphasise the professionalisation of the policies regarding integration of these new foreign citizens. To do so, Lemento was asked to develop a new corporate identity. Lemento advised the Flemish authorities on which name and which brand architecture to use. Then Lemento created a logo, a corporate identity and several applications. To implement it all, the welcoming offices have now the use of a corporate identity manual and a corporate identity website. For more information, go to www.inburgering.be. |
| November 2007 - Fost Plus unveils new logo and visual identity | |
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 | Fost Plus, responsible for collecting and recycling household packaging waste, has a new logo and a new corporate identity. Lemento created a refreshing and more dynamic logo that has a stronger sense of openness and thus better reflects the values of Fost Plus. Together with the renewed visual identity, also all internal documents were adjusted. Lemento developed the templates and provided training for the employees. For more information go to www.fostplus.be. |
| September 2007 - Belgian National Pensions Office presents new corporate identity | |
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 | A dynamic P and an efficient dot, that is the essence of the new positioning Lemento developed for the National Pensions Office. Lemento offered strategic advise and created the new logo, the new corporate identity and the corporate identity manual to go with it. The new corporate identity was presented at the colloquium "20 years of National Office - 40 years of pension for employees. Important applications are the new website, several brochures and an extensive correspondence set. For more information go to www.rvp.fgov.be. |
| August 2007 - Plantijn Hogeschool presents new logo and corporate identity | |
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 | High five, a clear message from Plantijn Hogeschool to its future and current students. You are welcome here, we offer you a broad range of possibilities and after you graduate you can choose many different directions. Lemento developed this new positioning and created the new logo and corporate identity that support this message. "Lemento perfectly understood what we wanted, was very professional and met the tight deadline without any problems," says Hilde Chantrain, communications officer of Plantijn Hogeschool. |
| June 2007 - An online brand matrix helps you rebranding (Bizz article) | |
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 | In the latest issue of Bizz magazine (June 2007), Benny Debruyne reviews the Corporate Brand Matrix, the corporate rebranding model developed by Lemento and Tony Spaeth. The article answers your questions on why to introduce a new name, logo or corporate identity. It also focuses on five interesting cases: Alcatel-Lucent, Start People (former Creyf's), Apple, Fortis and Wolters Kluwer. For more information, go to www.bizzmagazine.be and www.corporatebrandmatrix.com. |