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Portfolio-analysis

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Business-to-business
The business-to-business sector takes up a place of its own among the many marketing disciplines, due to the typical characteristics of business-to-business marketing. These characteristics are very different from the characteristics of business-to-consumer marketing in all aspects of the marketing mix.

Some of the B2B sectors Lemento works in:
  • steel industry
  • construction
  • energy
  • utility
  • IT & telecom
  • logistics
  • chemical industry


  • Non-profit
    Non-profit marketing is a rather extensive sector with numerous subsectors:
  • public health
  • development cooperation and NGO
  • environment
  • safety and sustainable development
  • education
  • arts and culture
  • sports and recreation
  • government (administrations, cities and municipalities,...)
  • political parties and pressure groups (lobby)


  • Other

    We also have clients who work with both the corporate and private world e.g. banks and professions such as lawyers and bailiffs.

    Latest news ...

    June 2008 - Lemento at Ferranti and Cisco Digital Signage Seminar

    June 2008 - New annual report for Fost Plus by Lemento

    June 2008 - New jobs: corporate identity consultant, senior project manager and art director

    May 2008 - Lemento guest speaker at 12th Reputation Conference in Beijing (China)

    April 2008 - New series of brochures for Flanders Investment & Trade

    March 2008 - MCS Bopro, merger of equals: brand identity and design consultancy by Lemento

    March 2008 - Lemento invited to talk at Walk of Colour seminar

    February 2008 - New website for fifthplay

    February 2008 - New brand identity for the Verhelst fund

    January 2008 - Lemento's cms enables efficient creation of the Take a Bite of Brussels Flash

    December 2007 - Integration of new foreign citizens, the corporate identity for all new Flemish people

    November 2007 - Fost Plus unveils new logo and visual identity

    September 2007 - Belgian National Pensions Office presents new corporate identity

    August 2007 - Plantijn Hogeschool presents new logo and corporate identity

    July 2007 - New corporate identity for the Federal Department of Home Affairs

    June 2007 - An online brand matrix helps you rebranding (Bizz article)

    March 2007 - Lemento and Spaeth are launching CorporateBrandMatrix.com

    Lemento nv - Oostenstraat 51 - BE-2018 Antwerpen - tel. +32 3 218 10 30 - fax +32 3 230 02 10 - info@lemento.com